Case Study on the Failure of Starbucks in Australia Essay

Case study on the failure of Starbucks in Australia Name () Tutors () Course () Date () History of Starbucks Starbucks is the largest coffee chain operator in the world. Founded in North America in 1971, Starbucks took a great leap in its growth in 1992 by having 140 stores with a growing store count of an extra of 40-60 percent a year. It has grown further to command the largest share in the international coffee market having penetrated in 44 countries with more than 1500 stores. In the year 200, Starbucks would open a new store somewhere in the world every single day. It has its largest market share is in North America serving about 50 million people a week, followed by markets in the Asia-Pacific, Europe and Latin America (Simon,†¦show more content†¦Such was in Australia. Starbucks entered its market in the year 2000 and managed to open 84 stores. However, in mid-2008, Starbucks announced that they would swiftly close nearly three-quarters of their Australian stores far from the fact that the company’s earnings declined due to global economic constraints characterized by rising fuel costs and escalating interest rates which afflicted their consumers who had cut back spending on luxurious gourmet coffee. All this tragically happened within the spun of a month. Australia proved to be their biggest loser in terms revenue. First as a reason for their failure is that they focused on product optimization as they used the same old tactics to brand their product in Australia as in America which failed quite miserably. With a coffee culture already pre-existent, Australia needed an organic experience that far surpassed their usual taste. Starbucks found itself lagging behind other coffee companies in terms of popularity and sales. Gloria Jean’s, McCafe and Hudson’s among others took the lead in the market and remained favorites to the Australians. (Miller, Claire 2009). Second, Starbucks failed to do in Rome what the Romans do which is to create a social connection for the Aussies who ordinarily go out of their way to enjoy a wonderful cup of coffee with their fellow mates. Selling low quality coffee at premium prices set them up for market failure. Third, Starbucks failedShow MoreRelatedArgumentative1000 Words   |  4 Pagesto the mid 2008, starbucks announced that they were closing 75% of its store in Australia (Patterson, Scott Uncles, 2010). It was a huge and unexpected closure to this big coffee company, lots of media and Australian rated Starbucks as â€Å"failure† in Australia. But situation was totally different from Asia market, Starbucks reached their great success in Asia. As the world’s largest coffee company, Starbucks now faces lots of judgment because of the store’s closure in Australia. Taking a lot factorsRead MoreGrowing Big While Staying Small1194 Words   |  5 Pages   A.    CASE   ANALYSIS          â€Å"Growing   Big   while   Staying   Small:   Starbucks   Harvests   International   Growth†       by   IAN   E   NIS   TIRYAKI                                                             DATE             April   28,   2011   Thursday                                                          Read MoreEssay about Starbucks Failure in Australia2969 Words   |  12 Pagesï » ¿Starbucks Failure in Australia Introduction There are a number of different reasons why Starbucks failed in Australia and will be spoken of in more detail over the course of the report. Since World War II, Australians have developed a taste for coffee that many of the European migrants that moved to Australia brought with them. Starbucks first began in 1971 its main goal was to offer a coffee experience that no other coffee shop has done before. As stated in the case study, StarbucksRead MoreStarbucks Australi Lessons From A Global Company2108 Words   |  9 PagesStarbucks Australia: Lessons from a Global Company PURPOSE: As part of the requirements for Marketing Fundamentals, I was assigned to do research on an Australian company and their current marketing strategies; and then recommend improvements to the marketing plan. This paper is submitted in fulfillment of course requirements. ABSTRACT This paper is about Starbucks and its entry to the Australian Market. It is a discussion on how a successful global company and brand such as Starbucks canRead MoreStarbucks: Failure Abroad6366 Words   |  26 Pagesâ€Æ' Starbucks: Failure Abroad Introduction When one thinks of a global corporation, one thinks of a company who has got it together. They must right? How else could a corporation overcome transnational barriers and socio-cultural issues and still make a profit? Turns out not all global companies have this ability. Some do for the most part but are still vulnerable to mistakes. Such is the case with Starbuck’s failure in Australia. We will introduce you to the company, overview their history and expansionRead MoreChallenges And Issues Of International Management2625 Words   |  11 PagesThis essay intends on analysing the way in which Starbucks attempted to enter the Australian market place through international management stratagies. International management is the practice of managing business operations in more than one country. International Management professionals are familiar with the language, culture, economic and political environment, and business practices of countries in which multinational firms actively trade and invest. In a world of globalisation, becoming a multiRead MoreCase Study of Starbucks7223 Words   |  29 Pagesmid 2008 that Starbucks would be closing nearly three-quarters of its 84 Australian stores there was mixed reaction. Some people were shocked, others were triumphant. Journalists used every pun in the book to create a sensational headline, and it seemed everyone had a theory as to what went wrong. This case outlines the astounding growth and expansion of the Starbucks brand worldwide, including to Australia. It then shifts focus to describe the extent of the store closures in Australia, before offeringRead MoreStarbucks Projects5075 Words   |  21 Pages------------------------------------------------- Starbucks is very popular over the world, including Australia, known as the largest coffee chain providing to the customers coffee and beverage. Since the first store was opened in Seattle USA in 1971, up to date, Starbucks has 19,972 stores in 60 countries in Asia, North America, South America, Europe, Africa and Pacific Ocean. From July 2000, when the first Starbucks store was opened in Sydney’s CBD, to date, Starbucks has 23 coffee stores in Sydney, BrisbaneRead MoreThe First Starbucks Store2811 Words   |  12 PagesThe first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. However, later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character in Herman Melville’sRead MoreStarbucks strategy7015 Words   |  29 Pagesï » ¿ Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. However, later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character

The Triangle Fire Essay - 1186 Words

In an era of a rising unionization, The Triangle Fire, calligraphy written my Leon Stein, describes one of the worst industrial disasters in the nation’s history that ended up killing 146 of the 500 Triangle Shirtwaist Company employees, which happened to be female immigrant workers. These immigrants came to the United States with their families in search for a better life. Instead they found themselves working long hours only to receive low wages along with horrendous working circumstances with very little freedom. This thrilling event happened in New York on the late afternoon of March 25, 1911. The tendentious Max Blank and Isaac Harris owned the top three floors in the Triangle Shirtwaist Company in the Asch Building. Most of†¦show more content†¦When the fire department arrived â€Å"the crowd began to yell raise the ladders†(18). The Fire Department did all they could do to help these women, but their equipment was not very helpful because the fire depart ment did not have a ladder long enough to reach past the sixth floor. A mechanist and patrolmen made life nest to catch the woman but to their surprise â€Å"woman fell with such force that they went right through the life nets landing on the pavement† (17). This tragic fire demonstrated how the fire inspections and precautions were noticeably lacking safety for these workers even though â€Å"a little more than five months before the tragedy Firemen Edward F. O’Conner made a routine inspection and said the Asch Building was ‘good’ and the building was ‘fireproof’†(28). The fire finally died down with over one hundred dead bodies piled along the streets. Sunday morning â€Å"thousands of people began to form into a slowly moving parade around the city blocks†(89). The people were walking in honor of these workers and would go around trying to identify the bodies and confiscate any items the bodies my have possessed for reminisce nces. On the other hand, the departments felt immediate quilt for not stepping in to fix the Asch building before, because the departments knew of the horrible safety and health precautions the Asch building had but nobody emphasized the problems. â€Å"But who was to blame?† (113). Chief Croker was quick to blameShow MoreRelatedHistory the Triangle Fire Essay2608 Words   |  11 PagesConstant Fall 2011 History 162 Modern America Dr. Bittel PAPER OPTION #1 The Triangle Fire The terrible fire that revealed a harsh reality to the world Nowadays, it is almost impossible to find a building that does not have exit signs or fire extinguishers in America. Whether in a university or at the work place, exit signs and fire safety instructions can easily be found by anybody. Fire drills are regularly practiced to ensure the least amount of casualty will occur if somethingRead MoreThe Triangle Factory Fire Of 1911948 Words   |  4 PagesThe Triangle Factory Fire of 1911 The Industrial Revolution is remembered as a major turning point in U.S. history. During this time, there were advancements in technology, an abundance of natural resources, cheap labor and investment capital. Industrialization led to the development of factories, which led to the increase in jobs for many immigrants. These advancements clearly overshadowed the harsh working conditions for many of these factory workers. In 1911, The Triangle Factory Fire was aRead MoreEssay about Triangle Shirtwaist Fire1710 Words   |  7 Pages Triangle Shirtwaist Fire nbsp;nbsp;nbsp;nbsp;nbsp;Near closing time on Saturday afternoon, March 25, 1911, in New York City a fire broke out on the top floors of the Asch Building in the Triangle Shirtwaist Company. One of the worst tragedies in American history it was know as the Triangle Shirtwaist Fire. It was a disaster that took the lives of 146 young immigrant workers. A fire that broke out in a cramped sweatshop that trapped many inside and killed 146 people. ThisRead MoreTriangle: the Fire That Changed America Essay1432 Words   |  6 PagesThe infamous Triangle Shirtwaist Fire occurred that day, and left one hundred and forty-six people dead in its wake. While many at the time thought the story would soon pass, and with it all the potential bad publicity, the story of the fire spread quickly, and outraged many people. As a result, the Triangle Shirtwaist Fire ended up changing many business and political practices of the time. In his book Triangle: The Fire that Changed America, David von Drehle argues that the fire largely impactedRead More Triangle: The Fire that Changed America Essay1615 Words   |  7 Pagesâ€Å"The ‘Triangle’ company, â€Å"With blood this name will be written in the history of the American workers’ movement, and with feeling will this history recall the names of the strikers of this shop- of the crusaders† (Von Drehle 86). Even before it happen, the Forward predicted the terrible disaster of the Triangle Shirtwaist Factory that occurred one year, one month, and seventeen days later (86). Triangle: The Fire that Changed America, by David Von Drehle tells the story of the horrible fire. DavidRead More Triangle Fire 1911 Essay example2502 Words   |  11 Pages The Triangle Fire of 1911 nbsp;nbsp;nbsp;nbsp;nbsp;Near closing time on Saturday afternoon, March 25, 1911, in New York City a fire broke out on the top floors of the Asch Building in the Triangle Shirtwaist Company. One of the worst tragedies in American history it is known as the â€Å"Triangle Shirtwaist Fire†. It was a disaster that took the lives of 146 workers, most of which were women. This tragedy pointed out the negatives of sweatshop conditions of the industrialization era. It emphasizedRead MoreTriangle: The Fire That Changed America Essay1282 Words   |  6 PagesOn the afternoon of March 25, 1911, a fire broke out in the 10-floor Asch Building, a block east of Manhattans Washington Square. This is where 500 mostly young immigrant girls were producing shirts for the Triangle Shirtwaist Company. Within minutes, it spread to consume the buildings upper three stories. Firemen at the scene were unable to rescue those trapped inside: their ladders werent tall enough. Exits were locked, and the narrow fire escapes were inadequate. Panicked, many jumped fromRead MoreThe Triangle Shirtwaist Company Fire Essay example1460 Words   |  6 Pagesfollowing is a short excerpt of those who fought and died due to the Triangle Shirtwaist Company Fire. â€Å"The â€Å"Triangle† Company†¦ With blood this name will be written in the history of the American workers’ movement, and with feel will this history recall the names of the strikers of this shop—of the crusaders.†Ã¢â‚¬â€ Jewish Daily Forward (Drehle) On March 25, 1911, the Triangle Shirtwaist Factory Fire broke out. Proper workers’ rights and fire prevention installations were not in place or were not followedRead MoreEssay about Triangle Shirtwaist Factory Fire1676 Words   |  7 Pagesand disaster did strike in March, 1911. The Triangle Shirtwaist Factory in New York set on fire, killing 146 workers. This is an important event in US history because it helped accomplish the tasks unions and strikes had tried to accomplish years earlier, It improved working conditions in factories nationwide and set new safety laws and regulations so that nothing as catastrophic would happen again. The workplace struggles became public after this fire, and the work industry would never remain theRead MoreThe Tragedy Of The Triangle Shirtwaist Factory Fire1773 Words   |  8 Pagesconquer anything life threw at her. After graduation, Frances struggled to find something meaningful to do with her life; That is the tragedy of The Triangle S hirtwaist Factory fire. Witnessing the tragedy first hand, and listening to the emotional speech of Russian immigrant, Rose Schneiderman (the representative of those that perished in the fire) Frances set out to change the laws of labor rights all over the country. 2. What did they do to make a difference and why did that resonate with you

Shouter Baptists Free Essays

Ordellia Darlington 00011164 Portfolio Entry IV At first, the notion of Shouter Baptist being considered a religion was a joke to me. Whenever, I heard the name Shouter Baptist only one thing came to my mind â€Å"obeah people†. There were times that I will see them in prayer and I will cross the street. We will write a custom essay sample on Shouter Baptists or any similar topic only for you Order Now Nevertheless, the electrifying power point video accompanied with other sources has taught me a great deal on the religion, the people and their rituals. I had always assumed that all the Shouter Baptists had to offer was â€Å"catching power† by means of shaking and speaking in tongues. I had believed that the Shouter Baptists were spiritually possessed. However, never had I known that speaking tongues is similar to conversing with God. Evidence of this is shown in the book of Acts. 2:1-8. Speaking tongues is one of the gifts of the Holy Spirit referred to in the Bible. It can be described as a phenomenon during which the believer speaks in languages unknown to him / her in his / her everyday life. Another aspect I never understood was the significance of some of the symbols the Shouter Baptists frequently use. Symbols such as the bell, lothar, incense and flowers play an important role in the Shouter Baptist faith. The bell is used at the beginning of the service to call members to worship, at the end of the service or according to spiritual instructions. It is said to awaken the believers’ souls to the presence of the Holy Spirit. I now understand what is meant by the saying â€Å"Every time a bell rings an angel gets his wings†? The lothar is a vessel used in the church. It symbolizes the holy state of man before God in worship and contains water and flowers. The flowers beautify the church and symbolize peace, love and joy, which are kept alive by the water of life. Flowers are God’s handiwork and are used to decorate the altar, center pole and corners of the church. It also represent man’s first habitat, the Garden of Eden. What I admire about the Shouter Baptists is their willingness to give back to society. They give thanks to God various times throughout the year feeding the children in their community. For Thanksgiving, Shouter Baptists express gratitude to God for his blessings through, full gospel and prayers, singing, clapping and rejoicing. The children in the community are given food and snacks. The Thanksgiving is held after special occasions in members’ lives, such as success in an undertaking, or recovery from an illness. It also recognizes God’s mercy. The Shouter Baptist belief in giving thanks is supported by Luke 14: 12-14 (â€Å"Then Jesus said to his host, â€Å"When you give a luncheon or dinner, do not invite your friends, your brothers or sisters, your relatives, or your rich neighbours; if you do, they may invite you back and so you will be repaid. 13  But when you give a banquet, invite the poor, the crippled, the lame, the blind, 14  and you will be blessed. Although they cannot repay you, you will be repaid at the resurrection of the righteous. †) How to cite Shouter Baptists, Essay examples

Importance of Teachers free essay sample

Although our success in school, considering academic, social and emotional development, is widely affected by numerous outside influences, including effort, it must be accepted that the overwhelming contributor to a students success is a dedicated and applied teacher, working both as a role model in class and strengthening, planning and structuring a strong curriculum behind the scenes. Metaphorically speaking, the student is the plant, while teachers are their roots: facilitating growth and allowing the plant to flourish and thrive. Effort may be seen as the fertilizer, enhancing the plants growth, and supporting the roots. Though many pupils may be unaware, their teachers are constantly, and inadvertently moulding them both academically and socially. Success relies on the mental wellbeing and social acceptance of a student, as well as satisfactory marks, despite the common misconception of success being defined as pure academic achievement. Teachers’ influence on the student body stretches further than the wisdom they bestow on their students, they also inspire personality dispositions, such as curiosity and inquisitive problem solving. These traits are seldom apparent in the home, and consequently students must become reliant on their teachers to encourage such neglected, though significant characteristics. Furthermore, and often unbeknown to both parties, students often will emulate the values they see exhibited by their teachers, meaning teachers act as role models to their disciples. I think you would agree with me that we should undoubtedly encourage the upcoming generation to pursue these traits, and improve the dynamic of the community. These attributes are carried into other aspects of school life, including student interaction, where they can improve social opportunities. A student’s tuition without an engaging and supportive teacher has no more worth than a waterproof sponge. There aren’t many other factors that can have such a dramatically broad influence on a student’s development, especially when their contribution can be seen elsewhere than just in the classroom. The side we see of our teachers is the explanations, the assessments and the examples, and it’s all too easy to forget that their occupation spans so much further into our education. Classroom teaching accounts for only a small percentage of their role in the community. Our educators also indirectly provide us with a strong structure for learning, via the work they contribute to the conceptualisation and refinement of the Australian Curriculum and other such high profile documentation directing our learning. In actual fact, research demonstrates that an astronomical 70% of all classroom teachers contribute to renewed curriculums, with more volunteering. Without this crucial backbone, the bare crux of our education, productive learning in school, and thus completely actualised success at school, would be an unreachable and wholly unattainable target. Just imagine the turmoil and disarray caused, and the repercussions on student development, if the curriculum was not strengthened by our teachers’ contributions. The direct link between teacher and curriculum also indicates that teachers will be fully aware of the expected syllabus, and accordingly will be able to teach affectively and relevantly. The effort maintained by students can outweigh the importance of a dedicated teacher. It may be convincingly argued that the success of a student is not dependent on the luck of receiving the education of a good teacher, but the personal drive and dedication exhibited by the student. Hypothetically, even if a pupil has the privilege of being tutored by a world-class educator, if they are apathetic towards learning, a successful academic, social or emotional career at school will prove immanently impossible. In my years of schooling, I have witnessed fellow peers that have surpassed an uninterested mindset, and have become defiant to learning. In such desperate cases as these, even the most determined efforts from teachers cannot dislodge the cemented attitudes of apathetic students. Sustaining sufficient and satisfying grades, supportive peers, or a positive mindset can be deeply scarred, or healthily boosted by the students’ own work ethic. Surely even the most dim of people should know that success, although perhaps not chiefly, hinges on what you as an individual are willing to sacrifice, namely your time and toil. Perseverance and a robust work ethic are traits a teacher can encourage, but by no means force. Although teachers provide a strong foundation for learning, student input is highly advantageous for those willing to go the extra mile in order to secure success at school. To culminate all of the ideas previously discussed, I conclude with great consideration of all aspects of the topic that overwhelmingly it must be acknowledged that although some factors devised through a students own determination play an important role in the acquisition of knowledge, a teacher can provide this also, as well as acting as a role model, allowing students to emulate crucial social skills. Teachers are as vital to our development as the very air we breathe is to our survival. If you look at the big picture, I’m sure you would see that teachers are employed, and we are dragged out of our beds at ridiculous hours of the morning, for a logical reason. Teachers are crucial to our success at school. Without the extended involvement of our devoted and dedicated instructors, the pivotal stage of personal progression would be profoundly scarred. Teachers become rich with the wealth of knowledge they possess, and the wisdom they bequeath to their students has a dramatic impact when it comes to our progression, with or without the support of their benefactor’s perseverance. We must express our sincerest gratitude to those few, who are essentially willing to guide so many.